Search engine optimization (SEO) is a process that affects the visibility of a website. Generally, a more frequent website is seen in the search result highlight. The SEO user receive number of visitors that are finally made customers. An example is the Agencia SEO. It also focuses on news search and other like industrial search. Unlike local search engines which focuses on business the SEO focuses on national searches and international searches. The number of record that people uses to search mostly and the key words that are highly searched is recorded by the SEO. To remove barriers to indexing activities, content editing, addition of content and association of codes are some ways that may be used while optimizing a website. The numbers of inbound links are increasing by promoting a site. Internet marketing are strategies that many brands are starting to come up with after an observation of Google development in promoting mobile search.
In 1990s is when the optimization of website begun by webmaster. Webmaster used various engines that would sent a spider to crawl on the page and later extract a link from the other pages and finally later return the information found on that page. This process was about searching an engine spider, downloading information and storage of the information in the server of the engine. There was still another program which was used to extract the information about a page, their location as well as the links contained by that page. The recognition of the high visibility was afterwards used by website owners to search results o search engines which created a chance for white hat and black hat practitioners.
Website prominence can be increased using some of the methods. This methods are cross linking in a different pages of a website for provision of more links to pages which increases the visibility of the web
-page. Another method is updating of the content to improve the frequency of the engines crawling which adds the weight to the sight. Additional of more relevant keywords in a web-page which improves the relevancy of a search is also a method of increasing the prominence. Mago SEO uses the above methods and apply them in their websites.
Advertisements which are usually being paid in the internet market can be effective depending on the operator’s goals on the website. Practice of running, optimizing and designing search engines campaigns is referred to as search engine marketing. A successful campaign of internet marketing may depend on constructing websites that are of high quality. Constructing a website of high quality helps in improving the conversion rates and also owner in measurement of results for example in acesse o site. No guarantee that is awarded to the search engines since their algorithms keep on changing.